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Know each other better,
grow a step deeper.

Our campaign, One Step Closer, aims to encourage youths to build meaningful, lasting friendships through small intentional actions that promote sustainable emotional connection, one step at a time

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Why We Started this...

To reinforce the Value of Friendships

Encourage youths to view meaningful friendships as a key aspect of support and well-being Reinforce that friendship does not need big gestures, just small intention actions.

Promote Care & Connection in Friendships

Create the spaces for friends to bond and encourage small, thoughtful actions that bring emotional closeness without pressure.

Promote Sustainable Friendship Habits

Support youths in building closeness by introducing repeatable actions and equipping them with simple, practical tools.

Our Campaign

Friendship Event

Through fun and thoughtful activities, friends are invited to show care, open up, and spark real conversations that go beyond the surface.

Pop-Up Booth

We brought our most meaningful games to the students of Ngee Ann Polytechnic

"say It Now" Street Interviews

We take to the streets to find out how friendship is valued between friends.

Social Media Content

Where we remind friends to take initiatives to be One Step Closer through relatable content.

Why It Matters

55%

of youths have no time for friends

“As we grow older we’ll be more busy and have more stuff to do and prioritise other tasks instead of friends”

36%

of youths are comfortable & fear of going deeper

“i think the best friendship strategy to build is vulnerability which is the opposite of what everyone fears.”

33%

of youths do not know how to deepen friendship

“we are not train on how to be proactive asking your friends out and how to keep a long term friendship.”

"Social isolation is as harmful to health as smoking or obesity"

Take the First Step Closer!

understanding how you show up for others
Our Friendship Belief Quiz helps you reflect on your habits, values, and mindset because knowing yourself is where closeness begins.

Which persona are you?

Take Quiz

Follow Our Socials!

Want small reminders to stay One Step Closer? 👣💬
Follow us on Instagram and TikTok for weekly nudges, wholesome content, and new ideas to stay connected with the people who matter.